With the world’s attention turning to the lightning rod of social media, cloud computing and the phone apps that are springing up everywhere, one online product ranks atop the heap: the online video. While the social media darlings make waves in the news, as of April 2009, it was video that was taking the top honors for hits and results. According to TurnHere, the largest producer of web videos in the United States, 62% of adult internet users claimed to regularly view videos, 46% were participating in social networking and only 11% were using tools like Twitter.
It has always been the mission of Everything Knoxville Magazine to make as many communication tools available to our clients as possible. We have re-launched our website (www.everythingknoxville.com) and added video capabilities. Now for one low cost our clients can leverage traditional media against the latest emerging advertising technology for the best results available anywhere. Imagine having an ad campaign that uses radio and print advertising to drive traffic to your video. You will have the ability to interact with potential clients visually and verbally in a way that is proven to help you communicate your message. The best part about it is your message will be clear and consistent across the board.
Advertising is all about numbers, and the video data speaks for itself. The Turn Here research data confirmed that a video ad can increase the number of profile views by 15%. Those profile views can increase the number of profile clicks by 30%. Those clicks can increase the number of calls by 18%. That is the kind of results that can drive home a message and add new sources of revenue.
Another reason we feel advertisers are going to find such great value in our online video product is the shelf life. The video can be hosted on the client’s website, our website and a host of other video-based sites that will be around for as long as you choose to keep it. Unlike traditional media, the video ads can exist as long as necessary.
It was never our intention to get into the video production business. However, during our search for a video production company, we discovered that several national-level companies offered products that wouldn’t be of much help to our clients. On top of charging high monthly hosting fees, the production cost of the videos themselves were extremely expensive. We now have the ability to produce them on a local level and maintain the same quality and style for a very affordable cost.
Recession isn’t about surviving but emerging ahead of the pack. By adding online videos as an advertising platform, we feel as if we are making an investment in our advertisers and offering more results than ever before.
For a limited time take advantage of our offer to unleash the power of an online video for your small business free of charge. Give us a call at 865.856.6463 or email info@everythingknoxville.com for more info. Make a business move that will help put your small business ahead of the pack.
